Mission
The mission of TopSpin Marketing is to provide B2B and B2C companies and agencies with an extensive variety of innovative, proven solutions, strategically planned and creatively executed to break through the clutter to engage and energize the target audience while delivering an offer or message that generates the desired response.
Our proven consumer and channel programs have achieved response rates from 5% to 30%, exceeding the results of more traditional practices, often with savings of up to 25% over traditional advertising methods.
Our employee and channel partner incentive programs, both fully custom and completely turn-key options, have been very successful at achieving the desired outcomes, using some of the most robust, yet cost effective platforms available in the marketplace today.
We strive every day to bring strategic thinking, creative ideas and cost effective solutions to our clients to achieve their goals.
Our History
TopSpin Marketing has been a leader in the promotions industry since 1996.
During that time we have been privileged to provide creative, effective promotions across a wide variety of industries. Our endless efforts to seek out highly effective promotional solutions for our clients has allowed us to develop strong relationships and preferred account status with the industry’s leading platform and product providers. This in turn allows us to offer expert advice and best-in-class resources-making TopSpin in essence a one-stop, easy access marketing partner.
Over the years we have handled multi-million dollar national projects as well as local projects with much smaller budgets, but all with the same level of commitment and integrity. We have always prided ourselves on client results, not agency billings because we believe that the billings will come if the results are there.
Below there is a list of some of the more familiar names we have provided services for. There are many more companies that are less well known, but not less important, that we have worked for as well.
We would appreciate the opportunity to make your company part of our history too.
Our Key Team Members
Tom Whitesell
Co-founder, minority owner and President since 1996.
Previous Experience:
Walt Disney Educational Media Company: Created marketing programs, presentation materials, for sales to retail, schools and school districts.
Walt Disney Home Video: Part of the original marketing team that introduced home video to the market place with innovative packaging, advertising, co-op programs and retail promotions for dealers across the U.S.
DMB&B: (Multi-billion dollar Ad Agency with over 141 offices in 40+ countries)
Account executive: Procter and Gamble Pampers
Account Supervisor: Kraft Foods Entenmann’s and Boboli Brands
V.P. Management Supervisor: Denny’s Restaurants; Blockbuster Video
Managed and help create TV, Radio and Print campaigns as well as develop and implement promotions for test and national efforts. Opened agency office in Greenville, SC with creative, media and account teams.
Education:
B.S. California State University at Long Beach (CSULB)
MBA University of California, Los Angeles (UCLA)
Sally Whitesell
Co-founder, majority owner and CEO since 1996
Previous Experience:
Lord &Taylor: Buyer for various departments in NYC Headquarters
May Company: Merchandising and Display manager for Liz Claiborne brands, CA
A Wedding Place: Store owner and manager
Education:
B.A. Northwestern University
Ted Davies
Founder and Owner of Paradigm Partners since 1998
Strategic Partner/Creative Director-Promotions – TopSpin Marketing Group, Inc. since 2011
Previous:
Sales Marketing Inc.
Sales Executive: Opened new accounts and developed sales promotions for Multi-million dollar promotion agency.
Sales Manager: Opened six new offices, hired, trained and managed over 60 sales people.
Responsible for over $100 million in career billings. Developed over 1,100 sales programs across all types of selling environments
Education:
B.A University of Minnesota
Some Companies We Have Helped Promote
We are proud to have served the following companies…some directly and some in conjunction with their Ad or PR Agencies. These are some of the more well-known names, and there are many other names that are less well known but just as important to us! We look forward to adding your company to our list.
Consumer: Advance America, Applebee’s, Aramark, Blockbuster Video, Bojangle’s, Bridgestone Golf, Clemson University, Denny’s, Dunlop, Forrest College, General Mills/Pillsbury, Hampton Inn, Kraft Foods, Lennar, Maxfli, Michelin, Mrs. Paul’s, Procter and Gamble, Verizon Wireless, Walt Disney
Channel/Trade: AmeriPride, Aramark, Bridgestone Golf, Cummins, Graco, Lennar, Maxfli, Michelin, RMT, Synnex, Walt Disney
Employee: Advance America, Applebee’s, Aramark, Bridgestone Golf, Clemson University, Denny’s, Maxfli, MetLife, RMT
As you can see, we have helped many of these companies create integrated marketing programs across multiple target audiences…we understand the power of engaging multiple constituencies to drive more successful promotions!
Awards and Associations
TopSpin and its partners are honored to have received industry recognition for our work on behalf of the companies we have helped. These are really their awards!
Silver Effie-American Marketing Association, Gold MAX, Finalist-International Film and TV Festival of New York, Gold/Silver/Bronze-Telly Awards, American Marketing Association-Marketing Student of the Year, Gold Pyramid PPAI, Best-in-Show/First Place Addy- AD Club, ASI.
Services
Our services include the full range of promotional program development and implementation. We can participate as a full service partner or on an a la carte basis, depending on the clients’ situation.
Whether it is for bricks and mortar, clicks and mortar, channel partners, events or charity fundraisers, our strengths include: strategic thinking/consulting, sales promotions, event promotions, unique direct response programs, (think trial, traffic, loyalty, sell-in/dealer loader…), sales and employee incentives, premium and product sourcing (domestic and custom importing), recognition and awards, SMS/texting and code scanner promotions, company stores, creative development, fulfillment…just ask, we have the right ideas, programs and products to suit your needs and achieve your goals.
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